Other columns of the Commercial chronicle the opening of the Riviera theater which occurs next Wednesday. In that connection it might be well to pause a moment and consider what this new theater building represents, what it means in its relation to the future of Three Rivers.
First of all the Fitzpatrick-McElroy company is an experienced theatrical organization which has been uniformly successful. With them the selection of a city in which to locate and a site in any particular city is not a matter of chance but follows carefully worked out plans of procedure gained through a period of years of experience. Location in any city only follows a careful survey of the possibilities from the standpoint of theater ownership and operation.
It follows that Three Rivers was selected as a location for a theater of their circuit because it offered excellent theatrical possibilities. Operation of the Rex theater for a period of years demonstrated this and the new Riviera follows a definite need for such a building.
This brings us to the crux of the situation. The executives of this theatrical company are keen business men. They have expressed definite, explicit confidence in this city and its future. They have, by their investment, given at once an example and a lesson in those three Rivers citizens who are faint hearted and luke warm in declaring their allegiance to and confidence in the city.
(Three Rivers Commercial News)
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